The Keyword Data Engine API provides detailed data for search marketers, content strategists, and developers who want to optimize SEO and paid media campaigns. This API returns comprehensive keyword metrics, including high and low cost per click (CPC), competition index, average monthly searches, and detailed historical trends for monthly search volume.
Each response includes not only basic metrics such as keyword competitiveness and traffic potential, but also historical performance. You'll be able to see how interest in a keyword has changed month-over-month, allowing you to easily align your strategies with seasonal trends or growing demand. For example, a keyword like “iphone” might show spikes in search activity during the holiday shopping months, helping advertisers plan their campaigns more effectively.
To use this endpoint, you must specify a keyword in the parameter.
Keyword Insights - Endpoint Features
| Object | Description |
|---|---|
keyword |
[Required] Enter a keyword |
{"result":[{"High CPC":"$0.49","Low CPC":"$0.09","avg_monthly_searches":135000,"competition_index":100,"competition_value":"HIGH","keyword":"iphone","monthly_search_volumes":[{"month":"JULY","searches":135000,"year":2024},{"month":"AUGUST","searches":135000,"year":2024},{"month":"SEPTEMBER","searches":201000,"year":2024},{"month":"OCTOBER","searches":135000,"year":2024},{"month":"NOVEMBER","searches":135000,"year":2024},{"month":"DECEMBER","searches":135000,"year":2024},{"month":"JANUARY","searches":110000,"year":2025},{"month":"FEBRUARY","searches":110000,"year":2025},{"month":"MARCH","searches":110000,"year":2025},{"month":"APRIL","searches":110000,"year":2025},{"month":"MAY","searches":110000,"year":2025},{"month":"JUNE","searches":90500,"year":2025}]},{"High CPC":"$0.34","Low CPC":"$0.05","avg_monthly_searches":60500,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 14","monthly_search_volumes":[{"month":"JULY","searches":60500,"year":2024},{"month":"AUGUST","searches":60500,"year":2024},{"month":"SEPTEMBER","searches":246000,"year":2024},{"month":"OCTOBER","searches":74000,"year":2024},{"month":"NOVEMBER","searches":49500,"year":2024},{"month":"DECEMBER","searches":49500,"year":2024},{"month":"JANUARY","searches":40500,"year":2025},{"month":"FEBRUARY","searches":40500,"year":2025},{"month":"MARCH","searches":40500,"year":2025},{"month":"APRIL","searches":40500,"year":2025},{"month":"MAY","searches":40500,"year":2025},{"month":"JUNE","searches":40500,"year":2025}]},{"High CPC":"$0.32","Low CPC":"$0.03","avg_monthly_searches":18100,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 14 pro","monthly_search_volumes":[{"month":"JULY","searches":22200,"year":2024},{"month":"AUGUST","searches":18100,"year":2024},{"month":"SEPTEMBER","searches":33100,"year":2024},{"month":"OCTOBER","searches":18100,"year":2024},{"month":"NOVEMBER","searches":18100,"year":2024},{"month":"DECEMBER","searches":18100,"year":2024},{"month":"JANUARY","searches":14800,"year":2025},{"month":"FEBRUARY","searches":12100,"year":2025},{"month":"MARCH","searches":12100,"year":2025},{"month":"APRIL","searches":12100,"year":2025},{"month":"MAY","searches":12100,"year":2025},{"month":"JUNE","searches":12100,"year":2025}]},{"High CPC":"$0.92","Low CPC":"$0.05","avg_monthly_searches":60500,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 13","monthly_search_volumes":[{"month":"JULY","searches":74000,"year":2024},{"month":"AUGUST","searches":60500,"year":2024},{"month":"SEPTEMBER","searches":90500,"year":2024},{"month":"OCTOBER","searches":60500,"year":2024},{"month":"NOVEMBER","searches":60500,"year":2024},{"month":"DECEMBER","searches":60500,"year":2024},{"month":"JANUARY","searches":40500,"year":2025},{"month":"FEBRUARY","searches":40500,"year":2025},{"month":"MARCH","searches":49500,"year":2025},{"month":"APRIL","searches":40500,"year":2025},{"month":"MAY","searches":40500,"year":2025},{"month":"JUNE","searches":40500,"year":2025}]},{"High CPC":"$0.26","Low CPC":"$0.02","avg_monthly_searches":27100,"competition_index":98,"competition_value":"HIGH","keyword":"iphone 11","monthly_search_volumes":[{"month":"JULY","searches":40500,"year":2024},{"month":"AUGUST","searches":33100,"year":2024},{"month":"SEPTEMBER","searches":40500,"year":2024},{"month":"OCTOBER","searches":33100,"year":2024},{"month":"NOVEMBER","searches":33100,"year":2024},{"month":"DECEMBER","searches":33100,"year":2024},{"month":"JANUARY","searches":22200,"year":2025},{"month":"FEBRUARY","searches":22200,"year":2025},{"month":"MARCH","searches":22200,"year":2025},{"month":"APRIL","searches":22200,"year":2025},{"month":"MAY","searches":22200,"year":2025},{"month":"JUNE","searches":22200,"year":2025}]},{"High CPC":"$0.30","Low CPC":"$0.03","avg_monthly_searches":12100,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 13 pro","monthly_search_volumes":[{"month":"JULY","searches":14800,"year":2024},{"month":"AUGUST","searches":14800,"year":2024},{"month":"SEPTEMBER","searches":18100,"year":2024},{"month":"OCTOBER","searches":14800,"year":2024},{"month":"NOVEMBER","searches":14800,"year":2024},{"month":"DECEMBER","searches":14800,"year":2024},{"month":"JANUARY","searches":9900,"year":2025},{"month":"FEBRUARY","searches":9900,"year":2025},{"month":"MARCH","searches":9900,"year":2025},{"month":"APRIL","searches":9900,"year":2025},{"month":"MAY","searches":9900,"year":2025},{"month":"JUNE","searches":9900,"year":2025}]},{"High CPC":"$0.43","Low CPC":"$0.05","avg_monthly_searches":9900,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 14 plus","monthly_search_volumes":[{"month":"JULY","searches":22200,"year":2024},{"month":"AUGUST","searches":22200,"year":2024},{"month":"SEPTEMBER","searches":9900,"year":2024},{"month":"OCTOBER","searches":9900,"year":2024},{"month":"NOVEMBER","searches":9900,"year":2024},{"month":"DECEMBER","searches":9900,"year":2024},{"month":"JANUARY","searches":8100,"year":2025},{"month":"FEBRUARY","searches":6600,"year":2025},{"month":"MARCH","searches":6600,"year":2025},{"month":"APRIL","searches":5400,"year":2025},{"month":"MAY","searches":5400,"year":2025},{"month":"JUNE","searches":5400,"year":2025}]},{"High CPC":"$0.32","Low CPC":"$0.03","avg_monthly_searches":9900,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 13 mini","monthly_search_volumes":[{"month":"JULY","searches":12100,"year":2024},{"month":"AUGUST","searches":12100,"year":2024},{"month":"SEPTEMBER","searches":12100,"year":2024},{"month":"OCTOBER","searches":12100,"year":2024},{"month":"NOVEMBER","searches":9900,"year":2024},{"month":"DECEMBER","searches":9900,"year":2024},{"month":"JANUARY","searches":8100,"year":2025},{"month":"FEBRUARY","searches":8100,"year":2025},{"month":"MARCH","searches":8100,"year":2025},{"month":"APRIL","searches":8100,"year":2025},{"month":"MAY","searches":8100,"year":2025},{"month":"JUNE","searches":8100,"year":2025}]},{"High CPC":"$0.06","Low CPC":"$0.02","avg_monthly_searches":6600,"competition_index":100,"competition_value":"HIGH","keyword":"apple watch series 8","monthly_search_volumes":[{"month":"JULY","searches":9900,"year":2024},{"month":"AUGUST","searches":8100,"year":2024},{"month":"SEPTEMBER","searches":8100,"year":2024},{"month":"OCTOBER","searches":5400,"year":2024},{"month":"NOVEMBER","searches":6600,"year":2024},{"month":"DECEMBER","searches":9900,"year":2024},{"month":"JANUARY","searches":8100,"year":2025},{"month":"FEBRUARY","searches":2900,"year":2025},{"month":"MARCH","searches":3600,"year":2025},{"month":"APRIL","searches":3600,"year":2025},{"month":"MAY","searches":3600,"year":2025},{"month":"JUNE","searches":3600,"year":2025}]},{"High CPC":"$0.08","Low CPC":"$0.02","avg_monthly_searches":9900,"competition_index":100,"competition_value":"HIGH","keyword":"apple watch ultra","monthly_search_volumes":[{"month":"JULY","searches":14800,"year":2024},{"month":"AUGUST","searches":12100,"year":2024},{"month":"SEPTEMBER","searches":18100,"year":2024},{"month":"OCTOBER","searches":12100,"year":2024},{"month":"NOVEMBER","searches":12100,"year":2024},{"month":"DECEMBER","searches":12100,"year":2024},{"month":"JANUARY","searches":8100,"year":2025},{"month":"FEBRUARY","searches":6600,"year":2025},{"month":"MARCH","searches":8100,"year":2025},{"month":"APRIL","searches":6600,"year":2025},{"month":"MAY","searches":8100,"year":2025},{"month":"JUNE","searches":8100,"year":2025}]},{"High CPC":"$0.21","Low CPC":"$0.14","avg_monthly_searches":22200,"competition_index":100,"competition_value":"HIGH","keyword":"iphone se","monthly_search_volumes":[{"month":"JULY","searches":22200,"year":2024},{"month":"AUGUST","searches":22200,"year":2024},{"month":"SEPTEMBER","searches":27100,"year":2024},{"month":"OCTOBER","searches":27100,"year":2024},{"month":"NOVEMBER","searches":22200,"year":2024},{"month":"DECEMBER","searches":27100,"year":2024},{"month":"JANUARY","searches":22200,"year":2025},{"month":"FEBRUARY","searches":33100,"year":2025},{"month":"MARCH","searches":18100,"year":2025},{"month":"APRIL","searches":18100,"year":2025},{"month":"MAY","searches":18100,"year":2025},{"month":"JUNE","searches":14800,"year":2025}]},{"High CPC":"$0.50","Low CPC":"$0.02","avg_monthly_searches":12100,"competition_index":87,"competition_value":"HIGH","keyword":"iphone xr","monthly_search_volumes":[{"month":"JULY","searches":14800,"year":2024},{"month":"AUGUST","searches":14800,"year":2024},{"month":"SEPTEMBER","searches":18100,"year":2024},{"month":"OCTOBER","searches":14800,"year":2024},{"month":"NOVEMBER","searches":12100,"year":2024},{"month":"DECEMBER","searches":14800,"year":2024},{"month":"JANUARY","searches":12100,"year":2025},{"month":"FEBRUARY","searches":9900,"year":2025},{"month":"MARCH","searches":12100,"year":2025},{"month":"APRIL","searches":9900,"year":2025},{"month":"MAY","searches":9900,"year":2025},{"month":"JUNE","searches":9900,"year":2025}]},{"High CPC":"$0.34","Low CPC":"$0.05","avg_monthly_searches":90500,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 15","monthly_search_volumes":[{"month":"JULY","searches":165000,"year":2024},{"month":"AUGUST","searches":135000,"year":2024},{"month":"SEPTEMBER","searches":246000,"year":2024},{"month":"OCTOBER","searches":110000,"year":2024},{"month":"NOVEMBER","searches":74000,"year":2024},{"month":"DECEMBER","searches":74000,"year":2024},{"month":"JANUARY","searches":60500,"year":2025},{"month":"FEBRUARY","searches":49500,"year":2025},{"month":"MARCH","searches":60500,"year":2025},{"month":"APRIL","searches":49500,"year":2025},{"month":"MAY","searches":49500,"year":2025},{"month":"JUNE","searches":49500,"year":2025}]},{"High CPC":"$0.75","Low CPC":"$0.03","avg_monthly_searches":14800,"competition_index":100,"competition_value":"HIGH","keyword":"iphone deals","monthly_search_volumes":[{"month":"JULY","searches":27100,"year":2024},{"month":"AUGUST","searches":14800,"year":2024},{"month":"SEPTEMBER"}]}],"_note":"Response truncated for documentation purposes"}
curl --location --request GET 'https://zylalabs.com/api/8606/keyword+data+engine+api/15103/keyword+insights?keyword=iphone' --header 'Authorization: Bearer YOUR_API_KEY'
| Header | Description |
|---|---|
Authorization
|
[Required] Should be Bearer access_key. See "Your API Access Key" above when you are subscribed. |
No long-term commitment. Upgrade, downgrade, or cancel anytime. Free Trial includes up to 50 requests.
The Keyword Insights endpoint returns detailed metrics for specified keywords, including cost per click (CPC), competition index, average monthly searches, and historical search volume trends. This data helps users analyze keyword performance for SEO and PPC strategies.
The response data includes fields such as "keyword," "CPC," "competition," "monthly_search_volume," and "historical_trends." Each field provides insights into the keyword's performance and potential for driving traffic.
The response data is structured in a JSON format, with each key representing a specific metric related to the keyword. This organization allows for easy parsing and integration into applications for further analysis.
The primary parameter for the Keyword Insights endpoint is the "keyword," which must be specified in the request. Users can customize their requests by including additional filters or options as supported by the API documentation.
The data is sourced from various search engines and market analysis tools, ensuring a comprehensive view of keyword performance. This multi-source approach enhances the reliability and accuracy of the metrics provided.
Typical use cases include SEO optimization, PPC campaign planning, content strategy development, and market analysis. Marketers can leverage keyword trends to align their strategies with consumer behavior and seasonal demand.
Users can analyze the CPC and competition metrics to determine the viability of targeting specific keywords. Historical trends help identify seasonal patterns, allowing for strategic adjustments in marketing campaigns based on keyword performance over time.
Data accuracy is maintained through regular updates and quality checks, including cross-referencing multiple data sources. This process ensures that the metrics reflect current market conditions and keyword performance trends.
The Keyword Insights endpoint provides information on cost per click (CPC), competition index, average monthly searches, and historical search volume trends for specified keywords. This data helps users assess keyword viability for SEO and PPC strategies.
The Keyword Data Engine API covers a wide range of keywords across various industries and regions, allowing users to analyze keyword performance in specific markets or demographics relevant to their campaigns.
Users can customize their requests by specifying additional parameters, such as geographic location or language, if supported by the API documentation. This allows for more targeted insights based on user needs.
The primary accepted parameter is the "keyword," which should be a string representing the keyword of interest. Additional parameters may include filters for region or language, depending on the API's capabilities.
In the response, "CPC" indicates the average cost per click for the keyword, "competition" reflects the level of competition for that keyword, "monthly_search_volume" shows the average number of searches per month, and "historical_trends" provides insights into past search volume fluctuations.
If the API returns partial or empty results, users should check the keyword's spelling or try broader terms. Additionally, reviewing the API documentation for any limitations or required parameters can help refine requests for better results.
Users can expect to see seasonal patterns in historical trends, such as increased search volume during holidays or events. Analyzing these patterns can help in planning marketing strategies aligned with consumer behavior.
Users can leverage historical search volume data to identify trends over time, allowing them to adjust their marketing strategies based on peak interest periods. This insight is crucial for optimizing campaign timing and resource allocation.
In addition to CPC, competition, and monthly search volume, the Keyword Insights endpoint provides metrics such as keyword trends over time, which highlight fluctuations in search interest. This allows users to identify emerging keywords and seasonal spikes that can inform their marketing strategies.
The Keyword Insights endpoint is designed to accept one keyword per request. For bulk analysis, users will need to make separate requests for each keyword to obtain detailed insights.
The Keyword Insights endpoint typically provides historical data for several months, allowing users to analyze trends over time. This helps in understanding how keyword performance evolves, especially during specific seasons or events.
The competition index indicates the level of competition for a keyword, typically on a scale from low to high. A higher index suggests more advertisers are bidding on that keyword, which may influence its viability for PPC campaigns.
If an error response is received, users should check the request parameters for accuracy, ensure the keyword is valid, and consult the API documentation for specific error codes and troubleshooting steps.
While the Keyword Insights endpoint can analyze a wide range of keywords, certain niche or highly specific terms may yield limited data. Users are encouraged to test various keywords to find those with sufficient search volume and competition data.
The average monthly searches metric helps users gauge the potential traffic a keyword can generate. By comparing this metric with CPC and competition, users can prioritize keywords that offer the best balance of cost and traffic potential for their campaigns.
Historical trends provide insights into how search interest for a keyword has changed over time. Understanding these trends allows marketers to align their strategies with periods of increased interest, optimizing campaign timing and resource allocation.
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